Trader Joe’s, which originally started as a small chain of convenience stores in the 1950’s, has recently expanded by opening a new store location this morning at 6305 Mills Civic Parkway in West Des Moines. This new location is the first Trader Joe’s to open in Iowa and is one of nearly 350 stores nationwide in almost 30 different states.
Trader Joe’s isn’t your average grocery store. There are no sales, no online ordering and no franchises with Trader Joe’s (it’s a privately held company). So, what does Trader Joe’s offer? They have an interesting assortment of healthier (organic and preservative-free) foods as well as some exotic foods and beverages, a majority of which are under the Trader Joe’s label – which saves the customer money. You won’t find a ton of branded items but you will find great prices and quality food. Trader Joe’s also offers great options for those with special dietary needs including: gluten-free, vegan, vegetarian, fat-free, kosher and low sodium meal items.
In my opinion, Trader Joe’s is refreshing because they actually practice what they preach. When they save money, their customers save money – and they mean it. Their number one focus is on providing value for their customers. They do so by buying their foods/goods directly from manufacturers, by discontinuing items that aren’t selling, by buying in bulk for the best prices and by not charging suppliers a shelving fee. At Trader Joe’s, “great food + great prices = value.”
Trader Joe’s is now open daily from 8:00 a.m. to 9:00 p.m. When you visit don’t be alarmed by their unique bell system used to communicate different needs within the store or by the brightly colored Hawaiian shirts the employees sport, it’s all part of their image as “traders on the culinary seas.”
Interesting Fact: On the Trader Joe’s website you can find recipes by course (breakfast, lunch, dinner, dessert and small plate) including: Thai chicken pizza, brown sugar bacon and garlic aioli stuffed mushrooms.